It’s natural to think of January 1 as a new beginning, even though practically speaking, it’s the same as any other day. We’ll give in to the temptation, though, as we give our thoughts on what trends will
be important and which ones won’t in the coming new year. A lot has happened in 2015 to shake up the SEO landscape, and we anticipate that 2016 will be the same way. Is your SEO company in Anderson, SC ready to make adjustments as needed to keep your website’s pages near the top of your most critical keyword search results?
Anderson SEO Gets More Mobile
The development of new mobile devices like the Apple Watch and the increased number of mobile users had perhaps the biggest impact of any technology on Internet marketing in 2015. That trend is not likely to slow down in 2016, although the specific factors and effects within mobile technology might have a different focus from the ones we saw in 2015. Here are a couple of ideas that experts are keeping an eye on:
More Precise Locations
Make no mistake—it is a huge step forward to have Google automatically display A/C service providers in your city at the top of your search results page. But for some services, even higher levels of precision are becoming possible (and useful). If you search for coffee shops in 2016, don’t be surprised if you start to see them ranked according to their distance in blocks from your location! Anderson SEO companies will undoubtedly respond to this greater capability with more focused location data.
Importance of Apps
Mobile apps are becoming more popular all the time, due to their many benefits for both companies and customers. To create a more integrated, effective experience for search users, Google is looking into the best ways to incorporate data from apps in searches. One practical way that this might affect even businesses that do not develop their own apps is the ability to have your business indexed within other apps, such as customer review services.
Is Your SEO Company in Anderson, SC Diverse?
We’re not talking about diversity in the cultural context, but in terms of the kinds of content that your website offers to humans and search engines. A website that just has text content on each page might be in danger of getting left behind by sites that feature a variety of content types. Some examples include:
- White papers, e-newsletters, and other documents in PDF formats, which give the reader a different reading experience but can still be indexed by search engines.
- Infographics and other graphic-based content. Not only do search engines prefer to see a good mix of graphics and text, but visitors tend to stay on the site longer if there are interesting infographics to study.
- Video content. Creating high quality video content is no longer limited to expensive traditional filmmaking. Motion graphic video creation is one of our highest-value services, giving you access to short, customized videos for use on your website and social media platforms.
Keywords Will Evolve
Many Anderson SEO experts expect to see keywords undergo a big change in 2016. The biggest driver of this change will probably be the increased use of voice-activated assistants on mobile devices. When a user searches using voice-activated software instead of typing in a keyword phrase, the phrase is much different. It’s more like a “longtail” keyword, usually phrased as a question or complete sentence instead of a two-word phrase. SEO companies in Anderson, SC that master the technique of addressing those kinds of searches will reap great benefits for their clients.
Who Knows What Else?
Of course, with the fast pace of technology, there could be major changes in 2016 that we don’t even see on the horizon at this point. It’s important for an Anderson SEO company to remain flexible, pursuing traditional SEO techniques until they are no longer relevant but also quickly mastering new techniques to make the most of the new opportunities that arise. We are looking forward to working with our great South Carolina clients during the new year, and we hope it brings great success for you and your business.
be important and which ones won’t in the coming new year. A lot has happened in 2015 to shake up the SEO landscape, and we anticipate that 2016 will be the same way. Is your SEO company in Anderson, SC ready to make adjustments as needed to keep your website’s pages near the top of your most critical keyword search results?
Anderson SEO Gets More Mobile
The development of new mobile devices like the Apple Watch and the increased number of mobile users had perhaps the biggest impact of any technology on Internet marketing in 2015. That trend is not likely to slow down in 2016, although the specific factors and effects within mobile technology might have a different focus from the ones we saw in 2015. Here are a couple of ideas that experts are keeping an eye on:
More Precise Locations
Make no mistake—it is a huge step forward to have Google automatically display A/C service providers in your city at the top of your search results page. But for some services, even higher levels of precision are becoming possible (and useful). If you search for coffee shops in 2016, don’t be surprised if you start to see them ranked according to their distance in blocks from your location! Anderson SEO companies will undoubtedly respond to this greater capability with more focused location data.
Importance of Apps
Mobile apps are becoming more popular all the time, due to their many benefits for both companies and customers. To create a more integrated, effective experience for search users, Google is looking into the best ways to incorporate data from apps in searches. One practical way that this might affect even businesses that do not develop their own apps is the ability to have your business indexed within other apps, such as customer review services.
Is Your SEO Company in Anderson, SC Diverse?
We’re not talking about diversity in the cultural context, but in terms of the kinds of content that your website offers to humans and search engines. A website that just has text content on each page might be in danger of getting left behind by sites that feature a variety of content types. Some examples include:
- White papers, e-newsletters, and other documents in PDF formats, which give the reader a different reading experience but can still be indexed by search engines.
- Infographics and other graphic-based content. Not only do search engines prefer to see a good mix of graphics and text, but visitors tend to stay on the site longer if there are interesting infographics to study.
- Video content. Creating high quality video content is no longer limited to expensive traditional filmmaking. Motion graphic video creation is one of our highest-value services, giving you access to short, customized videos for use on your website and social media platforms.
Keywords Will Evolve
Many Anderson SEO experts expect to see keywords undergo a big change in 2016. The biggest driver of this change will probably be the increased use of voice-activated assistants on mobile devices. When a user searches using voice-activated software instead of typing in a keyword phrase, the phrase is much different. It’s more like a “longtail” keyword, usually phrased as a question or complete sentence instead of a two-word phrase. SEO companies in Anderson, SC that master the technique of addressing those kinds of searches will reap great benefits for their clients.
Who Knows What Else?
Of course, with the fast pace of technology, there could be major changes in 2016 that we don’t even see on the horizon at this point. It’s important for an Anderson SEO company to remain flexible, pursuing traditional SEO techniques until they are no longer relevant but also quickly mastering new techniques to make the most of the new opportunities that arise. We are looking forward to working with our great South Carolina clients during the new year, and we hope it brings great success for you and your business.
