So you’re trying to promote your company with a vibrant, attractive, useful website. You’re happy with the way keywords and other strategies are promoting the site as far as SEO. SC business
owners often stop there, but now your web developer is telling you that your next step is to create a blog. Why in the world would you want to start a blog? You don’t have the time or desire to keep a “public journal,” and you’re not really interested in educating people—you just want to build your business.
Blogging Your Way to the Top
Maintaining a blog with information that the public finds interesting has a huge impact on your site’s SEO in SC. First of all, it effectively expands your website by at least one page with every new post. Thus, posting twice per week makes your site larger by eight or nine pages every month. Those additional pages, linked to each other and your core site, raise your visibility with the search engines.
Consistently informative, high quality posts can also give your site a reputation among those interested in your business’s field. You may even find other bloggers linking to great posts on your blog, earning you greater visibility. So don’t post just to be posting something—make the most of the opportunity to create valuable content.
What Would I Say?
Here are a few ideas for blog posts that will get read. Varying your topics and styles will keep readers returning to see what is new:
New innovations in your field
In-depth explanation of a product or process you use
Recap of news story that relates to your industry
News about your business, such as an employee profile or special event
Seasonal/holiday posts
If you aren’t producing a great blog, you’re not doing all you can to improve your SEO in SC. Call us today to find out how we can set you up for blogging success!
