A marketing tool worth having is one worth working on a long time, right? Take your social media accounts, for example. It takes time and lots of work for your South Carolina SEO company to build up
an audience that you can advertise to. Even great SEO techniques take time to push your website up through the rankings. Pay per click, however, is different. It’s one of the few techniques that yields valuable results instantly, and with the right marketing firm in control, it just gets more effective from there.
Marketing With an On/Off Switch
Marketing experts often talk about pay per click as if it’s a water faucet. You can try it out by putting just a little investment into it for a trickle of increased website traffic, or you can devote a hefty budget and generate a flood of site visitors. You can also suspend payment and turn your pay per click campaign off temporarily—perhaps during website renovation, campaign recalibration, or while your brick-and-mortar business location is closed.
Ongoing Improvement
As soon as your pay per click campaign goes into effect, your South Carolina SEO company starts gathering data on its performance. That data is very detailed, and a good consultant knows how to interpret it to discover what changes can improve the campaign. Certain keywords may not generate conversions, different versions of the same ad may perform differently, and you may need to add a “negative keyword” filter to avoid advertising to people who are not looking for your services at all.
Hit the Ground Running!
As a fast-results technique, pay per click is especially effective when implemented along with longer-term strategies like organic SEO, social media optimization, and local SEO. Call us today to ask us how our South Carolina SEO company can help you devise a well-rounded marketing plan to generate more traffic—both in the long term and right away.
