750,000+ Hours in Digital Marketing & Revenue Generation | EST. 2005
5/5
Google Ads Management from South Carolina’s Best Digital Marketing Agency.
One of the most significant avenues for high ROI, PalmettoSoft’s Google Ads marketing campaigns get customers to your site!
Google Ads Channels
Our Google Ads Process
KEYWORD ANALYSIS
Research and recommendations based on business’s products/services & client input
LANDING PAGE REVIEW
Audit landing page design to check customer inquiry form, clickable phone numbers, Call to action buttons and Thank You page for better conversion tracking.
AD COPY CREATION
Based on the selected keywords and website landing page content
CAMPAIGN & AD GROUP CREATION
Multiple ad groups based on type of products/services and targeted keywords
PHONE CALL TRACKING
Monitor your campaign status and progress
CAMPAIGN MONITORING
Monitor your campaign status and progress
ADD NEW KEYWORDS
Find the optimal keywords for display ads, search ads, etc.
NEGATIVE KEYWORDS FILTER
Filter out negative keywords so ads won’t experience irrelevant clicks
BIDDING ADJUSTMENT
Continually monitor competitor bids and adjust accordingly for top positions
REPORTING
Monthly campaign performance report (for previous month) sent at the beginning of each month with a phone call.
DRIVE WEBSITE VISITS
Grow online sales, bookings or mailing list signups with online ads that direct people to your website.
GET MORE PHONE CALLS
Increase customer calls with ads that feature your phone number and a click-to-call button.
INCREASE SHOP VISITS
Get more customers in the door with business ads that help people find your company on the map.
Google Ads Offers Quick Results
Conversion Rate:
7.02% – very high and is very good.
Reference:
Across all industries, the average conversion rate is 3.17%
Click Through Rate (CTR):
5.77%- extremely high and is excellent.
Reference:
Across all industries, the average CTR for a search ad is 1.91%
Many of our customers want to see immediate results from their SEO campaigns, and Google Ads marketing is where that usually happens. Pay-Per-Click, Google Ads, and all the other paid marketing campaigns put you at the top of the Google search results and keep you there! The good thing is, with Google Ads and PPC, you don’t pay to show your ads to your audience. You only pay when a potential customer clicks on one of your ads, ensuring that every dollar of your budget is spent on an actual valuable lead.
Google Ads Case Study
Big Red Box reaches a 300% return on ad spend with Google Ads.
Big Red Box used Ads to gain insight into their return on advertising investment and make sense of their retail data to improve product availability. The result was a 300% return on ad spend.
Our Google Ads Services Starts with a Process
It all starts with a discussion about your ideal customers or clients and the problems you are solving for them. Then we research your market, competitors, and desired ad platforms to create a compelling message for your brand. However, creating appealing, efficient ads isn’t the end of the Google Ads game. Once you get the click, you need to engage the customer and convert the visit into sales, right? Our team offers landing page reviews to ensure that your calls to action are clear and enticing and that all of the elements on the page lead to a great customer experience. Then, we analyze your conversions, keywords, and overall performance every month, making adjustments and improvements at every step. This continuous optimization makes sure you are getting the ultimate return on your advertising dollars.
Why PalmettoSoft?
PalmettoSoft leads the pack in Google Ads marketing success because of our value in relationships with our customers over transactions with them. When you work with us for Google Ads services, you have direct access to our owner, Rhett DeMille, rather than being routed through countless customer services reps or automated menus, meaning any questions or concerns you have are addressed quickly and efficiently. In addition to your access directly to Rhett and his team, you also have the reassurance that we know what we’re doing. In our 16+ years in digital marketing, keyword research, and search engine optimization, we have worked with hundreds of businesses to increase their digital footprint and meet their goals for growth. We work with each of our customers to provide specific and customized services that add value and drive their ideal customer into their doors (physically or digitally).
What Our Clients Say About Us
We Make it Easy to Get Started.
No Pressure and No Contracts!
PalmettoSoft strives to serve its customers with marketing effective practices and unsurpassed service, creating lasting and successful relationships with every business owner, marketing director, or digital dreamer who signs on.
